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HUMAN RESOURCE MANAGEMENT
1. What are the various functions of the
department of personnel management?
2. What is the importance of personnel
management in an industrial undertaking?
3. Describe an ideal Personnel policy.
4. Describe various factors in manpower
planning. Why is it significant?
5. Differentiate between the short-term and
long-term manpower planning.
6. Write a short note on Job Analysis.
7. Write short note on sources of recruitment.
8. Explain the importance and principles of
placement of workers.
9. Write short note on “Induction of New
Employee”.
10. What do you mean by induction or orientation
of employee? Explain its elements.
11. What do you understand by managerial
development?
12. What do you know about the external
facilities for management development?
13. What is Merit Rating?
14. Explain in brief the main theories of wages.
15. Write short note on ‘Employee Morale.’
ADVERTISING
1. Visit the Web site of The
Weather Channel (www.weather.com) Write a report about the type of information
available at this site.
2. Identify other potential
sources of information about the weather.
3. Discuss the role of
qualitative research in identifying consumer’s needs for weather-related
information. Which qualitative research techniques should be used?
4. If a survey were to be
conducted to determine consumer preferences for weather-related information,
which interviewing method would you recommend? Why?
5. Can observation methods be
used to determine consumer preferences for weather- related information? If so, which
observational methods would you use? Why?
1. What kind of research design
would you recommend for determining the effectiveness of M & M/Mars
advertising during the Super Bowl?
2. If the research design
involves a survey of households, which survey method would you recommend and
why?
3. What kind of measures and
scales will you employ in your survey?
4. Can the observation method
be used to determine the effectiveness of M & M/Mars advertising during the
Super Bowl? If so, which observation method would you recommend and why?
5. Which syndicated services
discussed in the book can provide useful information?
The director of marketing for
Chrysler is interested in knowing the psychological characteristics of the
yuppies to configure the Dodge Viper program. You have been presented with the
responses from the survey outlined above. Analyze the data according to the
following guidelines:
1. Frequency distribution:
Ensure that each variable is appropriate for analysis by running a frequency
distribution for each variable.
2. Regression: Using a stepwise
regression analysis, locate those variables that best explain the criterion
variable. Evaluate the strength of the model and assess the impact of each
variable included on the criterion variable.
3. Factor analysis: Determine
the underlying psychological factors that characterize the respondents by means
of factor analysis of all 30 independent variables. Use principle component
extraction with varimax rotation for ease of interpretation. Save the factor
scores and then regress them on the criterion variable, forcing all predictor
variables to be included in the analysis. Evaluate the strength of this model
and compare it with the initial regression. Use the factor scores to cluster
the respondents into three groups. Discuss the significance of the groups based
on the underlying factors. Repeat this cluster analysis for four groups.
4. Cluster analysis: Cluster
the respondents on the original variables into three and four clusters. Which
is a better model? Compare these cluster results with the cluster results on
the factor scores? Which is easier to interpret, and which explain the data
better.
Based on the analysis, prepare
a report to management explaining the yuppie Consumer and offering
recommendation on the design of the Dodge Viper. Your recommendations should
aid Daimler Chrysler in achieving what they seek a new image for the Viper that
is attractive to the yuppie market and that helps them outperform the
competition in the performance car market.
1. Frequency distribution: Run
a frequency distribution for each variable and show bar graphs of the first
three variables.
2. Cross – tabulations : Group
brand preference as low, medium, and high under the formula low = 1 or 2,
medium = 3 to 5, and high = 6 or 7, Group all independent variables as either,
low = 1 to 3, medium = 4, and high = 5 to 7. Run two variables cross
tabulations of preference with each independent variable. Run the following
three-variable cross-tabulations: preference with count per box, controlling
for price, preference with unisex, controlling for style, and preference with
comfort, controlling for taping. Interpret these results for management.
3. Regression: Run a regression
equation for brand preference that includes all independent variables in the
model, and describe how meaningful the model is. Interpret the results for
management.
4. One-way analysis of
variance: Group all independent variables into low, medium and high groups as
you did for cross-tabulations. Run a one-way analysis of variance on each
independent variable with brand preference. Explain the results to management.
5. Discriminate analysis: Group
brand preference into two relatively equal groups based on its distribution.
Run discriminate analysis on the grouped data and interpret the results for
management. Repeat this analysis by grouping brand preference into three
relatively equal groups.
6. Factor analysis: Determine
any underlying factors inherent in the data by running a factor analysis using
principle components extraction with varimax rotation. Print all available
statistics. Save the factor scores and regress these on brand preference.
Interpret these results for management.
7. Cluster analysis: Use a
nonhierarchical procedure to cluster the respondents, based on the independent
variables, into two, three, four, and five clusters. Also run a hierarchical
procedure to obtain five clusters using Ward’s method and creating a
dendrogram: Interpret all these results for management.
1. Should Nike switch from a
focus on celebrities to a focus on its products in its advertising? Discuss the
role of marketing research in helping Nike management make this decision. What
kind of research should be undertaken /
2. How would you describe the
buying behavior of consumers with respect to athletic footwear?
3. What is the management
decision problem facing Nike as it attempts to retain its leadership position?
4. Define the marketing
research problem facing Nike, given the management decision problem you have
identified.
5. Develop two suitable
research questions and formulate two hypotheses for each.
6. How can the Internet be used
to help Nike in conducting marketing research, and in marketing its products?
1. Describe the management
decision problem facing Lexus as it seeks to fight competition from other
luxury car manufactures such as Mercedes, BMW, and Jagur, as well as
competition from the “near luxury” autos like the Nissan Maxima and the Mazda
Millennia.
2. Formulate the marketing
research problem corresponding to the management decision problem you have
identified in (1)
3. Develop a graphical model explaining
the consumer choice process for luxury cars.
4. Identify two research
questions based on the definition of the marketing research problem and the
graphical model.
5. Develop at least one
hypothesis for each research question you have identified in (4).
6. How would you conduct an
Internet search for information on the luxury car market? Summarize the results
of your search in a report.
INFORMATION
TECHNOLOGY
1) What is information
processing cycle?
2) Write the limitation of
computer.
3) Explain Web Page.
4) Explain DNS
5) What is modem? Explain types
of model.
6) Write the difference between
Dot matrix and Line Printer.
7) Explain Scanner.
8) What is software ?state
different categories of software.
9) Explain function of
operating system?
10) What is computer networking
?What are its benefits?
11) Explain Man.
12) What is database?
13) Write the differences
between Dbms and Rdbms.
14) Explain application of
multimedia with example.
15) Explain about Html.
MARKETING
MANAGEMENT
1. What is marketing? Explain
importance of marketing for overall development ofthe country.
2. What is Marketing
Environment? Discuss factors affecting Marketing Environment.
3. Explain Direct Marketing and
online Marketing. State merits and demerits of both.
4. Explain the meaning of
market demand and state elements involved in it.
5. What is Cyber Marketing?
Write note on Cyber Marketing process.
6. What is consumer behavior?
Explain characteristics and importance of consumer behavior?
7. Explain market segmentation.
Describe its importance.
8. What do you mean by new
product? Explain systematic process for developing a new product.
9. What is consumer Adoption?
Explain steps consumer adoption process.
10. Explain term packing and
write its functions.
11. Explain importance of
packing for the product.
12. Write explanatory note on
various price setting methods.
13. What is ad agency? Describe
its functions and benefits.
14. What is personal selling?
Discuss its characteristics and importance.
15. Explain strategic options
available for market leaders.
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OPERATIONS
MANAGEMENT
Section –A
Fill in the blanks
1. Production planning
functions can be broadly identified as ______, _______ and _______.
a) Estimating , routing ,
distribution
b) Estimating, routing,
scheduling
c) Estimating, distribution,
collection
d) Distribution, collection,
scheduling
2. For efficient process of
order picking by personnel, communication plays a vital role in any
Organization and the directives
they need to have are ____, _____ and _______.
a) Simple, clear and straight
b) Straight, clear and easy
c) Precise, timely and
appropriate
d) Accurate, timely and
sufficient
3. The three major functions of
any business organization are _______, _______ and ______.
a) Coordinating, organizing,
delegating
b) Organizing, supervising,
executing
c) Controlling, manning,
procuring
d) Operations, marketing,
finance
4. Formulation of the strategy
depends on the _________.
a) Assessments of strengths,
understanding of the weaknesses, the nature of external environment and the
resilience of the internal environment.
b) Understanding strategies,
formulation of plans, utilization of resources, enabling opportunities
c) Resilience of internal
environment, resilience of external environment, understanding strategies,
enabling opportunities
d) Decision making abilities,
strategizing the actions, preparation of master plan, resource planning
5. Match the following:
P) Market analysis x) needs
assessment
Q) Competitive priorities y)
design analysis
R) Product design z) cost
quality
Which of the following is
correct?
a) P-X, Q-Y, R-Z
b) P-X, Q-Z, R-Y
c) P-Y, Q-Z, R-X
d) P-Z, Q-Y, R-X
6. All operation systems are
based on criteria of _____, ______ and _____.
a) Output of product,
specification of product and flow pattern
b) Input of product,
characteristics of product and prices
c) Quality of services,
operations and input of product
d) decision making ability,
input of product and output of product
7. Consider the following
statements:
P) Evaluation is done for the
processes and quality assurance measures.
Q) Sometimes suppliers are
given total responsibility for design, procurement of materials, processing,
Quality and deliveries as per schedules.
Which of the following is
correct?
a) Both are true
b) Both are false
c) True and false respectively
d) False and true respectively.
8. The method used mainly where
transportation costs either for distribution of products or collection
Of materials from different
suppliers is the main criterion.
a) Centre of gravity method
b) Break even analysis
c) Point rating method
d) Factor rating method
9. PDCA stands for ________.
a) Prepare, Develop, Control,
Act
b) Plan, Develop, Coordinate,
Analyze
c) Product, Development, Cost,
Analyze
d) Plan, Do, Check, Ac
10. Success of JIT depends upon
a lot of ________ and _______.
a) Preparation and committed
implementation
b) Teamwork and technology
c) Cooperation and effort
d) Information technology and
planning
11. Write short notes on the
following :
(I) CPM Vs. pert technique
(II) Total slack
(III) Advantages of matrix
organization
(IV) Commission of projects
12. a. How would operations
strategy for a service industry be different if any from that for a manufacturing
industry? (It’s an example & explains)
b. What are the levels of
aggregation in forecasting for a manufacturing organization? How should this
hierarchy of forecasts be linked and used?
13. How would forecasting be
useful for operations in a BPO (Business processes outsourcing) unit? What
factors may be important for this industry? Discuss.
14. A good work study should be
followed by good supervision for getting good results. Explain with an example.
15. What is job evaluation? Can
it be alternatively used as job ranking? How does one ensure that job
evaluation evaluates the job and not the man? Explain with examples?
16. What is the impact of
technology on jobs? What are the similarities between job enlargement & job
rotation? Discuss the importance of training in the content of job redesign? Explain
with examples?
17. What is internet
connectivity? How is it important in to days business would with respect to materials
requirement planning & purchasing? Explain with examples?
18. Would a project management
organization be different from an organization for regular manufacturing in
what ways? Examples.
19. How project evaluation
different from project appraisal? Explain with examples.
PROJECT
MANAGEMENT
1. Describe project planning
and its function.
2. What are the goals and
objectives of project planning?
3. Explain the methods used to
assess the project profitability.
4. Give the applications of
PERT/CPM techniques.
5. Explain the importance of
computers in Project Management.
6. What is phased planning?
List the steps involved in project planning.
7. List and explain the
characteristics features of a project.
8. Write short note on:-Work
Breakdown Structure.
9. Discuss the importance of
communication in a project management.
10. Classify the scheduling
methods.
11. Explain project direction.
What are the different directions of project direction?
BUSINESS
ETHICS
1. Analyze the ethics of
marketing Publius using utilitarianism, rights, justice, and caring. In your
judgement, is it ethical to market Publius? Explain.
2. Are the creators of Publius
in any way morally responsible for any criminal acts that criminals are able to
carry out and keep secret by relying on Publius? Is AT & T in any way morally
responsible for these? Explain your answers.
3. In your judgment, should
governments allow the implementation of Publius? Why or why not?
1. Fully explain the effects
that payment like those which Lockheed made to the Japanese have on the
structure of a market.
2. In your view, were
Lockheed’s payments to the various Japanese parties “bribes” or “extortions” ?
Explain your response fully.
3. In your judgment, did Mr. A.
Carl Kotchian act rightly from a moral point of view ? (Your answer should take
into account the effects of the payments on the welfare of the societies
affected, on the right and duties of the various parties involved, and on the
distribution of benefits and burdens among the groups involved.) In your
judgment, was Mr. Kotchian morally responsible for his actions ? Was he, in the
end, treated fairly ?
4. In its October 27, 1980,
issue, Business Week argued that every corporation has a corporate culture –
that is, values that set a pattern for itsemployee’s activities, opinions and
actions and that are instilled in succeeding generations of employees
(pp.148-60). Describe, if you can, the corporate culture of Lockheed and relate
that culture to Mr. Kotchian’s actions. Describe some strategies for changing
that culture in ways that might make foreign payments less likely.
1. In your judgment, is it
wrong, from an ethical point of view, for the auto companies to submit plans
for an automobile to China ? Explain your answer ?
2. Of the various approaches to
environmental ethics outlined in this chapter, which approach sheds most light
on the ethical issues raised by this case ? Explain your answer.
3. Should the U.S. government
intervene in any way in the negotiations between U.S. auto companies and the
Chinese government ? Explain.
1. In your judgment, do the
managers of the Robert Hall store have any ethical obligations to change their
salary policies ? If you do not think they should change, then explain why they
have an obligation to change and describe the kinds of changes they should
make. Would it make any difference to your analysis if, instead of two
departments in the same store, it involved two different Robert Hall Stores,
one for men and one for women ? Would it make a difference if two stores (one
for men and one for women) owned by different companies were involved ? Explain
each of your answers in terms of the relevant ethical principles upon which you
are relying.
2. Suppose that there were very
few males applying for clerks’ jobs in Wilmington while females were flooding
the clerking job market. Would this competitive factor justify paying males
more than females ? Why ? Suppose that 95 percent of the women in Wilmington
who were applying for clerks’ jobs were single women with children who were on
welfare while 95 percent of the men were single with no families to support.
Would this need factor justify paying females more than males ? Why ? Suppose
for the sake of argument that men were better at selling than women; would this
justify different salaries ?
3. If you think the managers of
the Robert Hall store should pay their male and female clerks equal wages
because they do “substantially the same work” then do you also think that
ideally each worker’s salary should be pegged to the work he or she
individually performs (such as by having each worker sell on commission) ? Why
? Would a commission system be preferable from a utilitarian point of view
considering the substantial book keeping expenses it would involve ? From the
point of view of justice ? What does the phrase substantially the same mean to
you ?
1. What are the legal issues
involved in this case, and what are the moral issues ? How are the two
different kinds of issues different from each other, and how are they related
to each other ? Identify and distinguish the “systemic, corporate and
individual issues” involved in this case.
2. In your judgment, was it
morally wrong for Shawn Fanning to develop and release his technology to the
world given its possible consequences ? Was it morally wrong for an individual
to use Napster’s website and software to copy for free the copy righted music
on another person’s hard drive ? If you believe it was wrong, then explain
exactly why it was wrong. If you believe it was not morally wrong, then how
would you defend your views against t he claim that such copying is stealing ?
Assume that it was not I illegal for an individual to copy music using Napster.
Would there be anything immoral with doing so ? Explain ?
3. Assume that it is morally
wrong for a person to use Napster’s website and software to make a copy of
copyrighted music. Who, then, would be morally responsible for this person’s
wrong doing ? Would only the person himself be morally responsible ? Was
Napster, the company, morally responsible ? Wash shawn Fanning morally responsible
? Was any employee of Napster, the company, morally responsible ? Was the
operator of the server or that portion of the Internet that the person used
morally responsible ? What if the person did not know that the music was
copyrighted or did not think that it was illegal to copy copyrighted music ?
4. Do the music companies share
any of the moral responsibility for what has happened ? How do you think
technology like Napster is likely to change the music industry ? In your
judgment, are these changes ethically good or ethically bad ?
1. Discuss this case from the
perspective of utilitarianism, rights, justice and caring. What insight does
virtue theory shed on the ethics of the events described in this case ?
2. “ In a free enterprise
society all adults should be allowed to make their own decisions about how they
choose to earn their living.” Discuss the statement in light of the Lily case.
3. In your judgment, is the
policy of using homeless alcoholics for test subjects morally appropriate ?
Explain the reasons for your judgment. What does your judgment imply about the
moral legitimacy of a free market in labor ?
4. How should the managers of
Lily handle this issue ?
CONSUMER
BEHAVIOUR
1. What’s up with our
fascination with bigness ? Is this a uniquely American preference ? Do you
believe that “bigger’s better ?” Is this a sound marketing strategy ?
2. What’s your take on this
issue ? How do you react when one of your favorite songs turns up in a
commercial ? Is this use of nostalgia an effective way to market a product ?
Why or why not ?
3. What’s your take on this ?
Are young people indeed returning to the value of their parents (or even their
grandparents) ? How have these changes influenced your perspective on marriage
and family ?
4. How was your experience –
how helpful was this mannequin ? When you shop for clothes online, would you
rather see how they look on a body with dimensions the same as yours, or on a
different body ? What advice can give Web site designers who are trying to
personalize theses shopping environments by creating life – like models to
guide you through the site ?
5. What do you think ? What is
and what should be the role of fashion in our society ? How important is it for
people to be in style ? What are the pros and cons of keeping up with the
latest fashions ? Do you believe that we are at the mercy of designers.
INTERNATIONAL
BUSINESS
1. Which of the theories of
international trade can help Indian services providers gain competitive edge
over their competitors?
2. Pick up some Indian services
providers. With the help of Michael Porter’s diamond, analyze their strengths
and weaknesses as active players in BPO.
3. Compare this case with the
case given at the beginning of this chapter. What similarities and
dissimilarities do you notice? Your analysis should be based on the theories
explained.
1. What are some current issues
facing Peru? What is the climate for doing business in Peru today?
2. What type of political risks
does this fishing company need to evaluate? Identify and describe them.
3. What types of integrative
and protective and defensive techniques can the bank use?
4. Would the bank be better off
negotiating the loan in New York or in Lima? Why?
1. Why is that Coke has not
been able to make profit in its Indian operations?
2. Do you think that Coke
should continue to stay in India? If yes, why?
3. What cultural adaptations
would you suggest to the US expatriate managers regarding their management
style?
4. Using the Hofstede and the
value orientations cultural model , how can you explain some of the cultural
differences noted in this case ?
1. Where does the joint venture
meet the needs of both the partners ? Where does it fall short?
2. Why had ABB-PBS failed to
realize its technology leadership ?
3. What lessons one can draw
from this incident for better management of technology transfers?
1. What factors have shaped the
accounting system currently in use in China ?
2. What problem does the
accounting system, currently in sue in China, present to foreign investors in joint
ventures with Chinese companies ?
3. If the evolving Chinese
system does not adhere to IASC standards, but instead to standards that the
Chinese governments deem appropriate to China’s “Special situation”, how might
this affect foreign firms with operations in China ?
1. “You can’t tell consumers
that the low price they are paying for a particular fax machine or automobile
is somehow unfair. They’re not concerned with the profits of companies. To
them, it’s just a great bargain and they want it to continue.” Do you agree
with this statement ? Do you think that people from different cultures would
respond differently to this statement? Explain your answers.
2. As we’ve seen, the WTO
cannot currently get involved in punishing individual companies for dumping –
its actions can only be directed toward governments of countries. Do you think
this is a wise policy? Why or why not? Why do you think the WTO was not given
the authority to charge individual companies with dumping? Explain.
3. Identify a recent antidumping
case that was brought before the WTO. Locate as many articles in the press as
you can that discuss the case. Identify the nations, products (s) , and
potential punitive measures involved. Supposing you were part of the WTO’s
Dispute Settlement Body, would you vote in favor of the measures taken by the
retailing nation? Why or why not?
PRINCIPLES
& PRACTISE OF MANAGEMENT
1. What opportunities and
threats did McDonald’s face? How did it handle them? What alternatives could it
have chosen?
2. Before McDonald’s entered
the European market, few people believed that fast food could be successful in
Europe. Why do you think McDonald’s has succeeded? What strategies did it
follow? How did these differ from its strategies in Asia?
3. What is McDonald’s basic
philosophy? How does it enforce this philosophy and adapt to deferent
environments?
4. Should McDonald’s expand its
menu? If you say no, then why not? If you say yes, what kinds of precuts should
it add?
5. Why is McDonald’s successful
in many countries around the world?
1. Can a division manager
develop verifiable goals, or objectives, when the president has not assigned
them to him or her? How? What king of information or help do you believe is
important for the division manager to have from headquarters?
2. Was the division manager
setting goals in the best way? What would you have done?
1. Evaluate the formulation of
the merger between Daimler and Chrysler. Discuss the strategic fit and the
different product lines.
2. Assess the international
perspectives of Eaton and Schrempp.
3. What are the difficulties in
merging the organizational cultures of the two companies?
4. What is the probability of
success of failure of the merger? What other mergers do you foresee in the car
industry?
1. The re-engineering efforts
focused on the business process system. Do you think other processes, such as
the human system, or other managerial policies need to be considered in a process
redesign?
2. What do you think was the
reaction of the brand managers, who may have worked under the old system for
many years, when the category management structure was installed?
3. As a consultant, would you
have recommended a top-down or bottom-up approach, or both, to process redesign
and organizational change? What are the advantages and disadvantages of each
approach?
1. Is the Hewlett – Packard way
of managing creating a climate in which employees are motivated to contribute
to the aims of the organization? What is unique about the HP Way?
2. Would the HP managerial
style work in any organization? Why, or why not? What are the conditions for
such a style to work?
1. In the NUMMI joint venture,
what did Toyota gain? What were the benefits for General Motors?
2. As a consultant, what
strategies would you recommend for European carmakers to improve their
competitive position in the global car industry?
WE PROVIDE CASE STUDY ANSWERS ASSIGNMENT SOLUTIONS PROJECT
REPORTS AND THESIS
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